Posted: 4 months ago Quote #33722
The changes in consumer habits and the new content formats that the Internet has brought have modified the position that television occupies in the media roster. From being the great favorite of the audience, it has gone on to see how consumption habits change E-Mail-Datenbank kaufen and how its viewers are dedicating more and more time to alternative content sources.And where the audience goes, the advertisers end up going. Analyzes of the state of things make this clear.The last of the studies comes from the United States and analyzes the advertising investment data that television will achieve in that market in the coming years. The study, carried out by marketer, makes it clear that television is going to lose traction as a destination for advertising investment in the coming years in a notable way.

The study even concludes that this year will end with E-Mail-Datenbank kaufen fall of about 3% in investment. In 2020, despite being a peak year in advertising spending, it will only rise by 1%. 2020 will be the year of the US presidential elections, an element that has a powerful pull on advertising spending (candidates have to pay for advertising space as if they were brands), but also that of the Tokyo Olympics, a date with a global advertising impact. The general forecasts of advertising spending are that next year will bring growth, but it is not something that affects TV at least as much as it should.

After that year, and despite the existence of peak moments in the advertising spending calendar, television is not going to recover.Once the Olympic E-Mail-Datenbank kaufen year is over, things will continue to slow down, albeit slowly. eMarketer estimates that TV will lose 1% per year in ad spend, which cumulatively will lead to it losing weight in the overall ad market. This is how it will reach that 2022 in which it will be less than a quarter of the advertising market.